At the doorstep of the end of 2023, let's focus on the marketing trends for 2024 so that your ships can reach the heights of the wave. In a few words, authenticity, customer experience, and environment must become your best allies. While these values are necessary across all industries, they are particularly crucial in the highly competitive market of online boat sales and rentals.

Influence, an Unmissable Booster
Today, influencers have become indispensable partners. By leveraging the credibility and trust they have established with their often highly loyal communities, you can avail yourself of publicity worthy of a Hollywood star.

By collaborating with an influencer specialized in the nautical sector, recognized as the master of virtual waves by their followers, your offerings will benefit from additional credibility.

Beyond influencers, social media platforms offer you the opportunity to receive real-time feedback. By analyzing likes, comments, and reactions to your posts and comparing them to those of your competitors, you gain an instant assessment of the popularity of your products. It's like having a referee noting your every move at every moment.

In addition to the visibility that influencers provide, these influencer partnerships bring authenticity and appeal to your content by highlighting the real utility of your products in various situations. These collaborations are thus a winning strategy to enhance the visibility and image of your company.


Your Customers, Those Who Speak Best
In today's ocean of commerce, the User-Generated Content (UGC) strategy emerges as a beacon guiding companies towards prosperous waters.

By allowing customers to share their experiences transparently, you encourage the organic production of content. Such an approach brings together a multitude of internet users sharing the same passion for boating, thus forming a community ready to hoist the sails of engagement on social media.

UGC proves to be an engagement catalyst for a company. Indeed, consumers eager for advice and testimonials are heavily influenced by the experiences of other users. Whether through reviews, striking photos, or captivating videos, UGC provides tangible evidence of product quality and satisfaction, thus guiding consumer choices.

Finally, the UGC strategy humanizes companies, whether they are family fleets or market giants. By connecting individuals sharing a common passion for boating, this approach creates an emotional connection between companies and consumers. Thus, UGC becomes the compass guiding companies to verbally and physically embody their activity, thereby strengthening their brand identity.

Embark on this UGC adventure, and you will become much more than a company offering means of navigation; you will offer an authentic human experience.


Ever Greener
Navigating towards sustainability and social responsibility becomes the essential course to follow. Market adaptation is crucial; in 2023, Europe hoisted the green flag by becoming the world's leading market for electric boats, surpassing even the United States. Environmental issues are now at the forefront of European consumer concerns. By showcasing your company's and products' environmental efforts, you can attract a broader clientele sensitive to these issues.

Furthermore, it is time to create a 3.0 brand image. Trends evolve, and a company's image must evolve with them. Displaying an image and concrete actions of an environmentally conscious brand positions you as a company in tune with the times. It's more than just a marketing strategy; it's a commitment to the planet and a response to consumers' growing expectations for eco-friendly choices. By adopting this approach, your company can not only thrive in the market but also play a role in building a sustainable future.